Top 10 SEO Metrics to Measure Your SEO Performance

Top 10 SEO Metrics to Measure Your SEO Performance

Planning to introduce an SEO strategy for your website? SEO is a long-term process and its effects are visible no sooner than after a few months, so you should regularly track the most important SEO metrics and KPIs to check if your SEO strategy is on the right track. In this article, I’ve compiled a list of the most relevant metrics and parameters you should be measuring. Check them out!

Table of contents:

10 SEO Metrics to Make Data-Driven Decisions

1. Organic Traffic

This is, without a doubt, the most important metric for measuring the effectiveness of your SEO process. After all, that’s what we all want – to drive web traffic and get more and more visitors.
There are many types of web traffic, such as referral, direct, social, or paid, however, in SEO, we are particularly interested in increasing one specific type of traffic, i.e. organic traffic. These are all user visits that reached your site from search engines (excluding paid search results).

How to measure organic traffic?

Google Analytics is a great tool for measuring your web performance, so if you still haven’t implemented tracking code, it’s high time to change that!
One of the key reports you can find in this great Google tool is Acquisition – there you will find all data on how users arrived at your website.

how to measure seo
Go to the Channels report, specify the date range and analyze all traffic sources, including organic traffic.

google analytics measuring seo
If you’d like to learn more about traffic sources, check out our comprehensive Google Analytics guide – there, you’ll find all the information you need!

2. Keyword Ranking

The higher the keyword ranking, the greater the chance to increase your website traffic – as simple as that! Keyword ranking is directly correlated with your SEO success, so if you want people to enter your site from Google, then you need to rank high for the most important keywords for your business that have immense potential to build traffic.

Remember, it’s not just the number of keywords, but also the quality that matters! Keywords should be closely related to your offer and the industry, otherwise, your organic CTR (I’ll talk more about this metric below ) will be dramatically low.

How to measure keyword ranking?

There are many tools to measure keyword ranking. Here I present, in my opinion, the best of them:

1. Ahrefs

Check the Organic keywords report (you’ll find it in the Site Explorer tool). Analyze all the organic keywords your site ranks for. You can also compare how your site ranked on different days – it’s a great way to see if your keyword ranking has improved.

seo metrics in ahrefs


SERPROBOT is a great tool that helps you easily monitor your keyword rankings. Choose the region, enter your domain and the list of keywords you would like to analyze and the tool will generate a detailed report of particular keyword performance.

seo metrics in serprobot

At our blog, you will find a more detailed guide on how to check the website Google position.


As with every marketing activity, SEO should contribute to achieving your business goals. That’s why it’s important to monitor its performance – to keep track of what’s working and what fails you in meeting your objectives. Measuring SEO performance gives u a chance to notice any anomalies or decreases and react to them. The earlier you notice something’s off the quicker you’ll fix it and chances are that your website charts will stay untouched! The same goes for the best parts of your SEO, you can always test new ways to improve them!

Also, measuring the SEO process gives you clear data-based evidence of your website’s progress in time. With that you can see a bigger picture of your business growth!

Generally speaking, yes. The metrics will be applicable to almost every SEO process. However, it’s always best to focus on the indicators valuable to you personally. Everyone has different business goals behind the SEO activity and some metrics won’t show you if you meet your goals, so make sure to adjust the SEO metrics to your specific needs so they give you the answers look for!

Managing Partner - Matt Calik

Managing Partner

Technical SEO specialist experienced in creating scalable processes based on agile methodologies. Responsible for international SEO strategies. He has strongly analytical approach to online marketing supported by over 12 years of experience. Previously associated with IT, motorsport, tobacco and financial markets. He has been building Delante for 5 years where he is Head of SEO and SEM department.
Comments (2)
    1. Yes, if you feel like these metrics will suit your activities and will illustrate the progress well then go ahead make them your KPIs! However, remember to always choose KPIs accordingly to your process’ specificities, and keep in mind what information will be helpful for you 🙂

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