Planning to introduce an SEO strategy for your website? SEO is a long-term process and its effects are visible no sooner than after a few months, so you should regularly track the most important SEO metrics and KPIs to check if your SEO strategy is on the right track. In this article, I’ve compiled a list of the most relevant metrics and parameters you should be measuring. Check them out!
Table of contents:
- 10 SEO Metrics To Make Data-Driven Decisions
- SEO Metrics: Final Thoughts
10 SEO Metrics to Make Data-Driven Decisions
1. Organic Traffic
This is, without a doubt, the most important metric for measuring the effectiveness of your SEO process. After all, that’s what we all want – to drive web traffic and get more and more visitors.
There are many types of web traffic, such as referral, direct, social, or paid, however, in SEO, we are particularly interested in increasing one specific type of traffic, i.e. organic traffic. These are all user visits that reached your site from search engines (excluding paid search results).
How to measure organic traffic?
Google Analytics is a great tool for measuring your web performance, so if you still haven’t implemented tracking code, it’s high time to change that!
One of the key reports you can find in this great Google tool is Acquisition – there you will find all data on how users arrived at your website.
Go to the Channels report, specify the date range and analyze all traffic sources, including organic traffic.
If you’d like to learn more about traffic sources, check out our comprehensive Google Analytics guide – there, you’ll find all the information you need!
2. Keyword Ranking
The higher the keyword ranking, the greater the chance to increase your website traffic – as simple as that! Keyword ranking is directly correlated with your SEO success, so if you want people to enter your site from Google, then you need to rank high for the most important keywords for your business that have immense potential to build traffic.
Remember, it’s not just the number of keywords, but also the quality that matters! Keywords should be closely related to your offer and the industry, otherwise, your organic CTR (I’ll talk more about this metric below ) will be dramatically low.
How to measure keyword ranking?
There are many tools to measure keyword ranking. Here I present, in my opinion, the best of them:
Check the Organic keywords report (you’ll find it in the Site Explorer tool). Analyze all the organic keywords your site ranks for. You can also compare how your site ranked on different days – it’s a great way to see if your keyword ranking has improved.
SERPROBOT is a great tool that helps you easily monitor your keyword rankings. Choose the region, enter your domain and the list of keywords you would like to analyze and the tool will generate a detailed report of particular keyword performance.
At our blog, you will find a more detailed guide on how to check the website Google position.
3. Search Visibility
This SEO metric indicates how often your site appears in organic search results when users enter a given keyword.
Measuring your search visibility can be beneficial for several reasons as it’s a great way to:
- check if your optimization process brings the desired results,
- analyze which page or piece of content is most often searched by users and draws their attention,
- check if your website was penalized by Google as the most common form of Google’s manual actions is a sudden drop in search visibility.
How to measure search visibility?
If you want to analyze search visibility, the most efficient way is to do it with Google Search Console. Remember that other SEO tools like Ahrefs or SEMrush only show the estimated visibility or traffic, while Google Search Console has the advantage of presenting totally accurate data. It really is a reliable source of information about search visibility!
Go to the Performance report, and you will receive visibility charts. Here, Total impressions indicate visibility in search results.
Would you like to explore all the key Google Search Console reports? On our blog, I indicate the 5 most important ones – they will a huge help when developing the SEO process for your website.