Lazy Loading – What Is It and How Does It Affect SEO?

Lazy Loading – What Is It and How Does It Affect SEO?

The slow page loading speed is a real nightmare for everyone who above all appreciates the quick access to the site. In modern world, also this online world, speed counts – fast information delivery, quick reactions and fast page loading. In the era of the Internet, the well-known saying that time is money takes on a whole new meaning. According to the data provided by Google, a website that loads longer than 5 seconds is exposed to as much as 40% decrease in conversion rate.

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21 Benefits of SEO For Your Business

21 Benefits of SEO For Your Business

SEO is one of the most popular ways to promote your business online nowadays. Most likely, you are already familiar with what Search Engine Optimization is and how it works. But do you know how exactly your company can benefit from SEO? We listed the most important benefits of SEO that will make your business even more cost-effective.

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Website SEO in Italy. What Do You Need to Know?

Website SEO in Italy. What Do You Need to Know?

When you hear the word “Italia” you probably think about sunny and sandy beaches, spaghetti, wine and rather easy-going approach to life. However, have you ever wondered if e-commerce and internet business sectors in Italy are equally “easy-going”? Let’s get to know more about “a real Buongiorno”, a flesh and blood Italian.

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SEO-Friendly Content and Online Store Content

SEO-Friendly Content and Online Store Content

Marketing is king – this phrase is frequently repeated in SEO environment by people involved in different types of Internet businesses. It’s been known for a long time that content on the website is crucial when it comes to various onsite activities. That’s why we’ve decided to take a closer look at everything related to the content. Today, you’ll learn about satisfactory numbers, where to put your content and what needs to be included in the texts to improve your visibility in Google! Enjoy reading!

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ROAS and ROI in Google Ads Campaigns

ROAS and ROI in Google Ads Campaigns

If you run Google Ads Campaigns you certainly wonder whether they’re profitable. The agency sends you monthly reports that are either all Greek to you or are missing important data? If so, read our today’s article, we’ll present performance indicators paramount for every online store. It’s high time to find out what ROAS (return on ad spend) and ROI (return on investment) are.

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What Is a Website Header?

What Is a Website Header?

As you have probably noticed by now, headers can be found on a vast majority of websites, but have you ever wondered whether they’re properly designed? Contrary to what you may think, such small aspect as a good website header is very important, not only for the Internet users but also for the SEO of your website. Want to learn how to design prime website headers attracting both users and Google robots? Enjoy our article!

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How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

You have an online store and you want it to grow. You decide to hire an SEO company, run Google Ads campaigns and thoroughly handle your social media. Consequently, your position in the search results and the traffic on the website is growing but despite of all these actions, you still don’t have any tangible benefits. Does it ring a bell? Don’t worry, in this article we’ll explain you why your store doesn’t have the expected conversions and what should be done to increase sales. Enjoy the read!

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Google Ads – How Much Does It Cost?

Google Ads – How Much Does It Cost?

From our today’s entry you will learn about the available payment methods, billing options, budget operations, auction processes and factors that influence the ad position. Moreover, we’ll also tell you how much are the agency fees.

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Domain Authority and its Trust Level – What does it Affect?

Domain Authority and its Trust Level – What does it Affect?

Website SEO consists of many factors which aim to improve site visibility in search results. One of the mentioned factors is domain authority (DA) worked out by Moz, which simply means the search engine ranking score. During analyzing a website, Moz’s algorithm takes many parameters into consideration and determines the competitiveness of the entire domain. Now, you will learn what exactly the domain authority is and what is its role. Keep reading!

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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