Change from Adwords to Google Ads has never been a mere rebranding move – apart from the facelift, lots of brand new features were introduced this year by Google. The story continues, as we saw substantial updates being released over the last couple of months. Here we’ll discuss the most important ones.

Are you considering allocating some of your marketing budget funds to Google Ads? Perhaps you heard this and that, and you see some potential there, but you are still having second thoughts – ‘are Ads going to work for my business’? Keep reading this entry – here we’ll highlight the most important benefits of running Google Ads campaigns.