SEM News

New Features in Google Merchant Center and Meta Ads – SEM News #1 January 2026

New Features in Google Merchant Center and Meta Ads – SEM News #1 January 2026

Another batch of SEM updates - take a look and see which changes are currently impacting campaign performance.
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Verification of Custom Events in the Meta Events Manager
Google Chrome Extension for Changing Match Types
Google Enables Language and Location Setting at Ad Group Level in Demand Gen Campaign
Facebook Ads – Budget Planning Opportunities
New CTA Function in Instagram Stories Ads
Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns
More Control Over Standard Enhancements in Facebook Ads
Facebook Ads Introduces the “Show Nearby Stores” Feature
Facebook Removes “Advantage+ Detailed Targeting” Option
New Video Campaign Subtype in Google Ads
Facebook Ads Has Introduced a Conversion Maximization Feature in Advantage+ Campaigns
New Facebook Ads Manager Feature: Instagram Traffic Redirection