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New Features in Google Merchant Center and Meta Ads – SEM News #1 January 2026

New Features in Google Merchant Center and Meta Ads – SEM News #1 January 2026

Another batch of SEM updates - take a look and see which changes are currently impacting campaign performance.
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View ‘Product Types’ in the Performance Max Campaign
Verification of Custom Events in the Meta Events Manager
Google Tests New Function – Ads Displayed Along Organic Search Results
Google Chrome Extension for Changing Match Types
Google Enables Language and Location Setting at Ad Group Level in Demand Gen Campaign
Facebook Ads – Budget Planning Opportunities
Google Is Automatically Integrating Your GSC Services with GA4
New CTA Function in Instagram Stories Ads
Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns
More Control Over Standard Enhancements in Facebook Ads
Facebook Ads Introduces the “Show Nearby Stores” Feature
Facebook Removes “Advantage+ Detailed Targeting” Option