SEM News

Google Ads Changes: Broader Insight into Campaign Optimization – SEM News #1 July 2026

Google Ads Changes: Broader Insight into Campaign Optimization – SEM News #1 July 2026

Review of current SEM updates and analysis of their impact on the optimization and effectiveness of advertising activities.
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Google Enables Language and Location Setting at Ad Group Level in Demand Gen Campaign
Facebook Ads – Budget Planning Opportunities
New CTA Function in Instagram Stories Ads
Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns
More Control Over Standard Enhancements in Facebook Ads
Facebook Ads Introduces the “Show Nearby Stores” Feature
Facebook Removes “Advantage+ Detailed Targeting” Option
New Video Campaign Subtype in Google Ads
Facebook Ads Has Introduced a Conversion Maximization Feature in Advantage+ Campaigns
New Facebook Ads Manager Feature: Instagram Traffic Redirection
Google Announced Automatic Updates for Discovery Campaigns into Demand Gen
Key Changes to DSA Campaigns