SEM News

What’s New in Google Ads: AI Mode, Lookalike Audiences, and Automated Promotions – SEM News #1 September 2026

What’s New in Google Ads: AI Mode, Lookalike Audiences, and Automated Promotions – SEM News #1 September 2026

Automated account-level promotions, lookalike audiences in video campaigns, and a new placement for product ads directly within AI Mode responses. More automation and greater scaling opportunities.
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New Flexible Ad Format in Facebook Ads
AI Will Help to Create Content in Performance Max Campaigns
View ‘Product Types’ in the Performance Max Campaign
Verification of Custom Events in the Meta Events Manager
Google Chrome Extension for Changing Match Types
Google Enables Language and Location Setting at Ad Group Level in Demand Gen Campaign
Facebook Ads – Budget Planning Opportunities
New CTA Function in Instagram Stories Ads
Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns
More Control Over Standard Enhancements in Facebook Ads
Facebook Ads Introduces the “Show Nearby Stores” Feature
Facebook Removes “Advantage+ Detailed Targeting” Option