SEM News

Changes to Smart Bidding and New Performance Max Features. SEM News #1, October 2026

Changes to Smart Bidding and New Performance Max Features. SEM News #1, October 2026

Google Ads is introducing further changes to campaign automation. This time, the updates focus on the learning period for Smart Bidding strategies, new opportunities to boost sales during promotions, and greater control over visual creatives in Performance Max campaigns.
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Customer Path Report in Google Ads
New Flexible Ad Format in Facebook Ads
AI Will Help to Create Content in Performance Max Campaigns
View ‘Product Types’ in the Performance Max Campaign
Verification of Custom Events in the Meta Events Manager
Google Chrome Extension for Changing Match Types
Google Enables Language and Location Setting at Ad Group Level in Demand Gen Campaign
Facebook Ads – Budget Planning Opportunities
New CTA Function in Instagram Stories Ads
Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns
More Control Over Standard Enhancements in Facebook Ads
Facebook Ads Introduces the “Show Nearby Stores” Feature